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Scholarship Challenge Sponsor

The Scholarship Challenge Objectives

• Assist students in paying for college while at the same time promoting a good cause that will advance America’s technological hold and produce breakthroughs that can pave the way for everything from cancer detection and treatment to new energy sources.
• Utilize the grass roots benefits of the internet and kid's ability to network online.
• Model successful programs for grass roots fund raising such as The Leukemia and Lymphoma Society Team in Training concepts.
• Give sponsors an opportunity to promote education with a powerful demographic segment that cares about causes and issues, evidenced by the successful turnout of the recent election.
• Ride the current media challenge on the rising costs of college education in our country.
• Create a merchandising program complete with T-shirts and other prizes for the students participating, which will give sponsors additional logo exposure.

Strategies

During the individual three month fundraising period of each campaign, students will try to raise money for college. They will set up their own fund raising page, create a fundraising e-letter with a link to their donation page, and e-blast to family/friends to either donate and/or join the Fundraising Team in supporting the effort. In short, this becomes an electronic chain letter asking for participation. Once they have raised their minimum of $1,000, they will be awarded half of their donations in the form of a scholarship within 30 days after the campaign ends.

The student that raises the most amount of money will keep all the money raised and be awarded the Suzanne Penny Scholarship (after a cancer patient who recently died due to complications with treatment). The first runner up will keep get an additional 25% of the money they raised beyond their amount. The second runner will get an additional 15%, and the next three runners up will get an additional 10% of their funds to keep. Each group will also get NRF bucks to go shopping through the NRF merchandise and store. Additional fundraising incentives could include attractions, restaurants, hotels, resorts, airlines and trips.

• A significant PR and marketing effort will kick off the program, and all sponsors will be given exposure to the level of their sponsorship.
• Email blasts will be sent to the targets listed below.
• Facebook blasts and MySpace blasts will be sent out by students.
• A leader board will be posted listing the top students throughout the challenge.
• Students that raise a certain amount of money will earn NRF bucks to go shopping through the NRF merchandise store.
• All students that raise at least $500 will get some sort of gift.
• A trophy and plaque will be given to the top winner and smaller prizes to the next four winners in place.
• Sponsors can link to the Scholarship Challenge web site and promote the event within their company intranet for all those employees with college bound students.
• The goal is to raise $2 million from the Scholarship Challenge.